Personal Shopping Engine Enhances E-Commerce Features; Now Part of Leading
Online Network for Women
CAMBRIDGE, Mass., April 22 /PRNewswire/ -- StyleFeeder, the personal
shopping engine, today announced that it is now part of the Glam Media
network and has partnered with Shopping.com to integrate new price
comparison functionality. With Shopping.com's price comparison features,
online shoppers can evaluate deals on similar and identical items from
across the entire Web. As part of the Glam Media network, StyleFeeder
increases its market reach across the largest online network for women.
"We're thrilled to be able to offer our consumers price comparison
functionality via Shopping.com, adding a practical element to our product
discovery platform," said Shergul Arshad, vice president of business
development for StyleFeeder. "We are equally pleased to work with Glam
Media to bring relevant, targeted advertising to our audience."
Shopping.com
Shopping.com's price comparison functionality now integrates with
StyleFeeder's personal shopping engine, which delivers tailored results for
each user, connecting buyers to products in a more efficient manner.
StyleFeeder users can find the best deal on relevant items with the
Shopping.com price comparison engine, supplementing the product discovery
and purchase process. StyleFeeder's advanced personal shopping engine
actually learns each person's style and delivers personalized
recommendations -- for clothes, furniture, gadgets and more -- to each
user. Users can add their favorite finds -- now at the best prices -- to
their "StyleFeeds" (a bookmark gallery of products that a user likes),
which can be shared with friends and "StyleTwins" (people with similar
taste) within the StyleFeeder community.
Glam Media
Separately, StyleFeeder has partnered with Glam Media, joining its
distributed media network. Through the Glam Media deal, top brand
advertisers will be able to reach more women through StyleFeeder.com's
personal shopping environment. For brand advertisers, Glam Media offers an
unprecedented array of targeted options that are singularly attractive to
both upscale and aspirational consumers. Likewise, StyleFeeder will be able
to maximize online advertising revenues as a member of the Glam Publisher
Network of more than 400 popular lifestyle websites and blogs targeting
women.
StyleFeeder recently announced a new open API initiative for social
media developers and since last year has grown significantly with more than
four million page views each month and more than 800,000 unique visitors
per month. StyleFeeder is the largest shopping application on Facebook with
nearly one million installs.
About StyleFeeder
StyleFeeder combines the best of Web 2.0's social and personalization
aspects in the Web's only personal shopping engine. By learning about each
person's unique sense of style, StyleFeeder helps shoppers discover new
products they'll love and others who share their tastes. Even search
results are returned with the user's predicted order of preference in mind.
StyleFeeder has also created the largest shopping application on Facebook,
helping social networkers share their latest shopping finds and access
their personal recommendations within the Facebook experience. Shopping the
way it should be -- personalized, easy and always with friends.
http://www.StyleFeeder.com.
PRESS CONTACTS:
Tim Inthirakoth
InkHouse
781-916-9090 ext. 805
tim@inkhousepr.com
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