Better Information Transforms Businesses
BrokerMetrics(TM) Lets Every Decision Maker See What's Happening Inside Their
Business and Across the Marketplace
SAN FRANCISCO, July 30 /PRNewswire/ -- BrokerMetrics(TM), a suite of
business management software introduced by Terradatum, Inc. this week at The
Inman Real Estate Connect 2004 Conference in San Francisco, won the
prestigious Innovator Award for Real Estate Data technology. Since 1997, The
Inman Innovator Awards have honored companies and individuals who drive
innovation in the real estate industry. A record number of nominations were
received for this year's competition.
Peter Krause, Terradatum's VP of Product Development and the visionary
behind the product suite, said, "We set out help brokerage firms dramatically
improve their productivity and profitability. This award recognizes the
innovation inherent in our approach."
About BrokerMetrics(TM)
BrokerMetrics(TM) is a customizable software and data solution designed to
create improved financial performance and market share results for real estate
brokerage firms who utilize its broad set of functionality. According to Mark
Spraetz, VP Sales, "We provide a powerful decision support system that gets
everyone in the enterprise on the same page. Accurate measurements eliminate
the debate about multiple and contradictory interpretations of what's going
on, allowing everyone to focus on driving more business."
BrokerMetrics(TM) uses graphs and charts to enhance decision making at all
levels of an organization. Market information is presented visually so that
branch managers have the ability to spot trends, identify opportunities and
affect outcomes. As the same time, critical, decision-making information
about brokerage operations can be accessed on a real-time basis, enabling a
firm's strategic plans to remain dynamic and responsive to an ever-changing
marketplace. When performance does not meet expectations, management can
quickly identify underlying issues and take steps to realign daily efforts
with overall strategy. Positive changes can then happen before minor problems
can escalate.
"BrokerMetrics(TM) takes the single fastest growing resource within a
company -- data -- and transforms it into something very useful and visually
intuitive," says Steven Hightower, Terradatum President. "We are thrilled
with the enthusiastic responses we're getting from brokers that have seen it
in action and excited that BrokerMetrics(TM) has been recognized as 'The Most
Innovative Real Estate Data' technology at this conference!"
About Terradatum, Inc.
Terradatum was originally founded in 1989. Early product innovations
include creation of the Listing Advantage suite of Broker Productivity
software that was subsequently licensed exclusively by Transamerica
Corporation. The company also developed MLSWEB, one of the first fully web-
based Internet MLS systems; still used today by thousands of real estate
professionals. As a result of these early product development activities,
inspiration and a clear market need, BrokerMetrics(TM) & AgentMetrics(TM) were
introduced in 2003. Terradatum closed a round of funding in 2003 that led to
the expansion of national sales and marketing efforts. The company has
obtained several recent sales agreements with prominent national firms,
including members of the prestigious Realty Alliance organization.
This press release contains various forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995 regarding
future results of operations and market opportunities that are based on
Terradatum's current expectations, assumptions, estimates and projections
about the company and its industry. Investors are cautioned that actual
results could differ materially from those anticipated by the forward-looking
statements as a result of the success of Terradatum's branding and consumer
awareness campaign and other marketing efforts; competition from existing and
potential competitors; and Terradatum's ability to continue to develop and
integrate new products, services and technologies.
SOURCE Terradatum, Inc.
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Related links:
http://www.terradatum.com
http://www.inman.com/connect/index.aspx
CONTACT:
Mark Spraetz of Terradatum, Inc.,
+1-888-212-4793, Fax +1-806-398-2016
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